Looks as if Jude Law’s stunning new girlfriend Alicia Roundtree has not been getting the actor’s undivided attention. Lately Jude, 40, has had to focus his energy on a court battle with Canadian fireplace company, Paloform which has reportedly been using his face to promote its wares. The father-of-four is asking for unspecified damages and wants a judge to order the company to stop using his image. According to court documents obtained by TMZ.com, Jude describes himself as “one of the most recognised, highly regarded, critically acclaimed and commercially valuable motion picture actors in the world”. The case comes as the Sherlock Holmes star went public with his 25-year-old Mauritian model Alicia, with whom he was recently pictured at Marseille airport on a trip to France. It’s been awhile since Jude Law brought a personalised number Plate from us, hopefully he comes back to visit us soon.